How can we help?
Guides for every part of AuthorQR — from your first QR code to running a full book launch campaign.
Getting Started
What is AuthorQR?
AuthorQR is the book launch operating system for indie authors. It connects four jobs into one system:
- Create — Back-Matter Builder, Description Writer, Ad Copy Generator, QR Code Creator
- Grow — Reader Funnels, scan tracking, subscriber paths
- Launch — Campaign Studio, Content Planner, launch timelines
- Improve — Analytics, Launch Readiness scoring, AI Campaign Advisor
These tools are built to work together, not in isolation. A QR code connects to a funnel. A funnel connects to a campaign. A campaign connects to analytics. Each piece compounds the value of the others.
How do I sign in? There's no password field.
AuthorQR uses magic link authentication. Here's how it works:
- Go to app.authorqr.com/login
- Enter your email address and click Continue
- Check your inbox for an email from AuthorQR
- Click the link in the email — you're signed in instantly
If you're a new user, your account is created automatically when you click the link. No password is ever set or required.
What does the free plan include?
The free plan lets you test the full workflow before committing to a paid plan:
- 1 Campaign
- 1 Reader Funnel
- 5 QR Projects
- Basic Analytics
- Help Center and guides
No credit card is required. The free plan is designed for exploration — to prove the workflow works for your books before scaling up. When you're ready, upgrade from your billing page.
What should I do first after signing up?
The fastest path to a working reader system in your first session:
- Create a QR project for your current book — give it your book title and set a destination URL (your email list signup, your next book link, or your author website)
- Generate back matter using the Back-Matter Builder — paste your book details and download the copy to drop into your manuscript
- Build a reader funnel — connect your QR code to the destination path and map where readers go after scanning
- Start a campaign — even a basic one gives you a dashboard to track your launch progress
Most authors have a working reader path set up within 20 minutes of their first login.
QR Codes
How do I create a QR code?
- Go to QR Projects in your dashboard sidebar
- Click New QR Project
- Enter your book title and the destination URL — where you want readers to land after scanning
- Save the project — your tracked QR code is generated instantly
- Download as PNG (for web and social) or SVG (recommended for print)
Every QR code you create routes through an AuthorQR tracked link before redirecting to your destination. This is what enables scan logging and dynamic destination changes.
Can I change where my QR code points after I've printed it?
Yes. Because your QR code points to an AuthorQR tracked link — not directly to your destination URL — you can update the destination at any time from your dashboard without reprinting the physical QR code.
- Open the QR project in your dashboard
- Click Edit Destination
- Enter the new URL and save
Readers who scan the existing printed QR code will automatically be redirected to the new destination. The QR code itself does not change.
What file formats can I download my QR code in?
AuthorQR generates two formats:
- PNG — best for digital use: social media, emails, websites, and digital editions
- SVG — best for print: scales to any size without quality loss, recommended for book covers, back matter, and print-on-demand files
Always use SVG for anything going to print. PNG at small sizes can become pixelated when scaled up by a printer or cover designer.
What gets tracked when a reader scans my QR code?
Each scan logs:
- Timestamp — date and time of the scan
- Approximate geographic region — country and region level, not precise location
- Device type — mobile, tablet, or desktop
Readers are not required to create accounts and their personal information is not collected through the scan process. Scan data is displayed in your Analytics dashboard and contributes to your Campaign readiness score.
Reader Funnels
What is a reader funnel?
A reader funnel is a mapped path that moves a reader from their first point of contact — usually a QR scan or a back-matter link — toward a specific outcome: joining your email list, buying your next book, joining your reader community, or becoming a long-term subscriber.
In AuthorQR, a funnel is the connective tissue between your QR codes, your back matter, and your reader relationships. Instead of a reader scanning a code and landing somewhere random, a funnel gives that journey a clear, intentional structure.
How do I build a reader funnel?
- Go to Funnels in your dashboard sidebar
- Click New Funnel
- Name your funnel — usually your book title or series name
- Set the entry point — where readers arrive first (your QR destination URL, a back-matter link, or a landing page)
- Map the goal — what action you want readers to complete (email signup, next book purchase, community join)
- Add any intermediate steps between entry and goal
- Save and connect your QR code to the funnel entry point
How do I connect a QR code to a reader funnel?
The simplest connection is making your QR code's destination URL the same as your funnel's entry point URL — your email signup page, landing page, or book link.
To link them explicitly inside AuthorQR:
- Open your QR project
- In the project settings, select the associated funnel from the dropdown
- Save — scan data will now be attributed to that funnel in your analytics
What should my funnel be trying to accomplish?
The most effective reader funnels have one clear goal per funnel. Common goals:
- Email list signup — the highest-value outcome, gives you direct reader ownership
- Next book purchase — ideal for series authors with a catalog
- Reader community join — builds long-term engagement and loyalty
- Review request — useful for launch week when reviews matter most
Avoid trying to accomplish multiple goals in a single funnel. A reader who lands after a scan has seconds of attention — a clear single ask converts far better than multiple options.
Campaign Studio
What is Campaign Studio?
Campaign Studio is where you plan and run a complete book launch. It brings together your timeline, assets, content plan, milestones, and analytics into one view — with an AI Advisor that interprets your progress and tells you what to do next.
A campaign in AuthorQR connects to your QR projects, reader funnels, back matter, descriptions, and ad copy — so your launch has a single source of truth instead of being spread across five tools.
How do I create a campaign?
- Go to Campaigns in your dashboard sidebar
- Click New Campaign
- Enter your book title as the campaign name
- Set a release date if you have one (you can update this later)
- Save — your campaign dashboard is created with a launch checklist, milestones, and AI Advisor pre-loaded
You don't need a release date to start. Campaign Studio works for both upcoming launches and ongoing campaigns for books already published.
How do I add assets to a campaign?
Assets are the projects you've already created in AuthorQR — QR codes, reader funnels, descriptions, ad copy, and back matter. Linking them to a campaign connects their data to your campaign analytics and readiness score.
- Open your campaign and go to the Assets tab
- For each asset type, select the relevant project from the dropdown
- Save — the asset is now linked and its metrics flow into your campaign dashboard
Linking more assets improves your Launch Readiness score and gives the AI Advisor more context to work from.
How does the AI Campaign Advisor work?
The AI Campaign Advisor reads your campaign's current state — linked assets, completed checklist items, milestones, and analytics — and generates guidance specific to where you are in your launch.
It provides:
- Launch Status — an overall read of where your campaign stands
- Strengths — what you've done well and what's working
- Warnings — gaps or risks that could hurt your launch
- Next Actions — the most important things to do right now
The Advisor updates as you complete tasks and link new assets, so the guidance evolves with your campaign. It's most useful when you have assets linked and checklist items progressing.
How do milestones and timelines work?
Milestones are dated checkpoints in your launch — things like ARCs sent, Cover reveal, Launch day, Ad campaign starts. They appear in your campaign countdown and help the AI Advisor understand your launch schedule.
- Open your campaign and go to the Calendar tab
- Click Add Milestone
- Enter a label and a date
- Save — it appears in your campaign timeline and countdown
Upcoming milestones display on your campaign overview so you always know what's next. Mark milestones complete as you hit them to keep your readiness score accurate.
What is the launch checklist and how do I use it?
Every campaign includes a pre-built launch checklist — a set of tasks that represent a complete, well-prepared book launch. Completing checklist items improves your Launch Readiness score and feeds better guidance to the AI Advisor.
To use it:
- Open your campaign overview
- Scroll to the Launch Checklist section
- Check off tasks as you complete them
The checklist is designed around what actually matters for a book launch — not a generic project template. Items are ordered by impact and sequence, so working through them top to bottom is a reasonable launch plan by itself.
Analytics
How do I read my scan analytics?
Scan analytics show you how readers are interacting with your QR codes over time. In your campaign analytics view you'll see:
- Total scans — how many times your QR code has been scanned
- Scan timeline — when scans happened, useful for seeing launch day spikes
- Geographic breakdown — which regions your readers are scanning from
- Device breakdown — mobile vs desktop vs tablet
Scan data is most useful in context: a spike on launch day is expected, a steady trickle weeks later suggests strong organic reach from print copies in circulation.
What is the Launch Readiness score?
The Launch Readiness score is a percentage from 0 to 100 that represents how prepared your campaign is for launch. It's calculated from:
- Assets linked to the campaign (QR code, funnel, back matter, description, ad copy)
- Checklist items completed
- Milestones set
- Release date configured
Score ranges:
- 0–59% — Needs Attention: key pieces are missing
- 60–79% — Healthy Progress: on track but gaps remain
- 80–100% — Ready to Launch: all major pieces in place
The score is designed to surface gaps before they become problems, not just measure effort after the fact.
What are Smart Recommendations?
Smart Recommendations appear on your campaign overview and highlight specific opportunities or gaps in your current campaign. They're generated from your campaign state and update as you make progress.
Each recommendation has a level:
- ⚠ Warning — something missing that could meaningfully hurt your launch
- ✓ Success — something you've done well worth reinforcing
- ℹ Info — a suggestion or context that may be useful
Act on warnings first. They represent the highest-leverage gaps between where your campaign is and where it should be.
Billing
How do I upgrade my plan?
- Sign in to app.authorqr.com
- Go to Settings → Billing in your dashboard
- Select the plan you want — Pro Monthly ($12.99/mo), Pro Annual ($99/yr), or Lifetime ($249 one-time)
- Complete payment through Stripe — your plan upgrades instantly
All payments are processed by Stripe. We accept Visa, Mastercard, and American Express.
How do I cancel my subscription?
You can cancel at any time from your billing settings:
- Go to Settings → Billing in your dashboard
- Click Cancel Subscription
- Confirm the cancellation
Your Pro access continues until the end of the current billing period. After that, your account reverts to the free plan — your projects, QR codes, and campaign data are preserved. Nothing is deleted when you cancel.
What is the refund policy?
We offer a full refund within 7 days of your first payment if you haven't made significant use of the platform.
To request a refund, email hello@authorqr.com with the subject line Refund Request and include your account email and original payment date. We respond within 2 business days.
Refunds are not available for subscription renewals after the initial billing period, or for requests made after the 7-day window. See the full Refund Policy for details.
What's the difference between the plans?
Free — 1 campaign, 1 reader funnel, 5 QR projects, basic analytics. Best for testing the workflow.
Pro Monthly ($12.99/mo) — unlimited everything: Campaign Studio, QR projects, funnels, all AI tools, full analytics, Launch Readiness scoring, and AI Campaign Advisor.
Pro Annual ($99/yr) — identical features to Pro Monthly, billed once a year. Saves 36% vs monthly.
Lifetime ($249 one-time) — everything in Pro plus future AuthorQR product updates, no recurring subscription. Does not include future Lumina Intelligence or AuthorSignal intelligence features.
See the full pricing comparison on the homepage.
Account
I didn't receive my magic link email. What do I do?
- Check your spam or junk folder — authentication emails sometimes land there
- Make sure you entered the same email address you signed up with
- Wait up to 2 minutes — delivery is usually instant but can occasionally be delayed
- Try requesting a new magic link from the login page
- If the problem persists, contact us at hello@authorqr.com
Can I use AuthorQR on multiple devices?
Yes. AuthorQR works on any device with a browser — desktop, laptop, tablet, or phone. To sign in on a new device, go to app.authorqr.com/login, enter your email, and click the magic link sent to your inbox. Your projects, campaigns, and data are all synced automatically.
What data does AuthorQR store about me?
We store the minimum necessary to run the service:
- Your email address
- The content you create (QR projects, back matter, descriptions, campaign data)
- QR scan events (timestamp, approximate region, device type) on your behalf
- Billing records through Stripe (we never store card numbers)
We do not sell your data. We do not use advertising trackers. See the full Privacy Policy for details on data handling, retention, and your rights.
How do I delete my account?
To permanently delete your account and all associated data, email hello@authorqr.com with the subject line Account Deletion Request from the email address on your account.
We will delete your account and personal data within 30 days, except where we are required to retain records for legal or financial reasons (such as billing history). This action is permanent and cannot be undone.
Still need help?
We respond to every message within 1 to 2 business days, Monday through Friday.
Contact Support